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- You can run PPC campaigns for seasonal promotions.
If my busiest day of year is Mother’s Day and Valentine’s Day, then I will definitely be pumping up my marketing efforts to rake in the dough for these days as they approach. With Pay Per Click Advertising, I can do just that. Best of all, I can create campaigns for each holiday; where each on has tailored keyword phrases, tailored ad copy, and a tailored landing page for the destination URL of the ad.
- You can turn on/off your seasonal campaigns year after year.
Taking the time to set up different campaigns for different seasonal marketing strategies allows you to simply turn them on when the season or holiday has arrived, and turn them off when it has ended. When the next year’s season hits, the campaigns are already there and the work has already been done – they just need to be turned on.
- You can easily identify seasonal keyword searches.
When doing the keyword research for different seasonal campaigns, use Google Trends to identify which keyword phrases get a good search volume increase during the season or holiday you are building your campaign around.
This screen shot shows the search volume for flu shots. It clearly shows a spike, year after year, during the autumn/winter months; aka: “flu season”.
You can drill down geographically with this tool, as well. Here’s an example of how this is useful. If you own a window repair company and did a search for “hurricane damage” in Google Trends, not only would you see seasonal increases in search volume year after year; but you would also see that most of the top 10 states that had the most search volume for these terms, are from the coastal regions of the U.S.
Seasonal marketing could lead to customers you have previously been missing out on. Look for the spikes and hills in Google Trends and know this – “There’s gold in them there hills!”
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